SoftBank teams with home-goods maker IRIS Ohyama for new robotics venture
You’d be forgiven for being underwhelmed by the output from SoftBank Robotics thus far. The firm’s best-known product to date is almost certainly Pepper, a humanoid robot designed for greeting and signage that grew out of it 2015 acquisition of French robotics company Aldebaran.
There’s also the matter of the investment firm’s acquisition and eventual sale of Boston Dynamics. The deal certainly went a ways toward accelerating the company’s go-to-market approach, but Boston Dynamics changed hands fairly quickly, when it was sold to Hyundai late last year (SoftBank maintains 20%).
The latest wrinkle in SoftBank’s robotic ambitions is nothing if not interesting. The firm announced today that it is joining forces with Iris Ohyama. The Japanese brand, which will hold a 51% stake in the venture (with SoftBank controlling the remainder), is best known for its home goods. The company makes a broad range of products, that includes, as Reuters put it, “everything from rice to rice cookers.”Read More